how to ask an influencer to promote your product

Not cool, and kind of shady! Saying “write about my Artist Shop” doesn’t make you stand out. Seek out and contact bloggers with the audience you’re trying to reach. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. Reaching out to 10 influencers or less. Don’t ask influencers to go to the store and get the item themselves if you aren’t 100 percent certain the item is available where they are. Introduce yourself and what you do. A great influencer company that can help you approach content creators about promoting your products is. Simply work with your influencer to create a custom promo code that includes both of your brands in the hashtag, ask they use it for their posts with the specific products that you’ve given them, and have them link the posts back to you. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. You’re the blogging expert here. If you can’t find a way of contacting them on the site, check for contact info through their social channels. There are a lot of easy pitfalls to avoid when you’re developing an influencer program for content promotion. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. request a meeting). An influencer uses content to promote your product - product placement, reviews, how tos, or testing. To avoid this, limit your message to three or four sentences max. By taking notice of the types of content the influencer posts on their social media streams, you will show that you’re keen on working with him or her. Take advantage of influencer marketing today, and … Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Thank you! request a meeting). With a micro influencer, you might get a few posts about your product, which might not be seen by all their followers. Here’s an influencer outreach email template that mentions what the influencer will get in return for promoting your products. Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. Give them an enticing reason to work with you. First of all, by sending influencers the same message, you’ll struggle to convey your understanding of their content and audience. It should be simple and to the point. Being friendly and inviting. It’s that simple. 3. Here, a question could work well (eg. Hi [name], My name is [your name] from [company]. Macro vs Micro? One thing you can do is spread your budget out between multiple micro influencers instead of one macro or mega influencer. Influencer companies are great resources for brands that are looking to connect with influencers. Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. If your email looks a bit too long and you still have a few key pieces of information you want to share, write it in a P.S. To avoid this, limit your message to three or four sentences max. comfortable or personal or too joke-y (jokes sometimes don’t always translate well through email). This is also a good point to throw in something that connects you to the blogger – really enjoying a specific blog post, being a fellow Chicagoan female blogger, going to the same school, etc. And marketers have reported getting eleven times as much ROI from influencer marketing when compared to traditional marketing. “Should I send them an email or a DM?” This is one of the first questions to consider when attempting to connect with an influencer. Harsh truth: if someone reaches out to me and it seems like they haven’t taken the time to read my stuff, I’m less inclined to work with them. But others require a little detective work. But if you send an email with a post idea or two (a gift guide, a gallery wall how-to featuring your art prints, some really cool lifestyle photography of your product that I’d want to share or use in my pieces, etc. To have the best chances of success with your influencer partnership, here are a few important steps to take. My name is [your name], I’m a [your title] at [where you work – link to it!] Every influencer is unique in some way, and they want to know that interested brands recognize what differentiates them. However, it’s a big mistake to send influencers a message that you’ve copy-pasted word for word. they’ve written about your product, but don’t bribe them to get them to write a positive post. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. As we stated earlier, many marketing and sales professionals make the mistake of sending emails that are way too long. If you are looking to use Instagram to reach out to social media influencers about partnership opportunities, there are two different approaches that you can take. Moreover, don’t assume influencers and their managers won’t be able to identify a cut and pasted email when they see one. But had I known that, I probably would have mentioned “If you’d like to pick some prints from our site, we will send them to you free of charge for the post so that you can get some great pictures!”. New Product Update: Add Ultra Premium Masks to Your Artist Shop! Why would the influencer be a great ambassador for your brand?3. Ultimately, the reason long messages aren’t effective is that people are busy. This should be enough to tell the influencer the three things they care about: 1. Who you are: (what is your brand/product?). It means that you still need a publicist to promote your product, but that they should plug your website and social media platforms (if your audience is online). If that goes unanswered, back away. If you’re struggling to get a reply from influencers you have messaged, consider whether or not you’re making any of the following three common mistakes that businesses tend to fall victim to. Artist Shops provides the best and easiest platform for you to sell your art in your own customized online store for free. ), some of your merchandise to use in a giveaway, or even an already written piece about your product, then you’re offering us potentially really cool content for our audience. Reaching out to finance bloggers about your Artist Shop full of movie parody designs won’t do you much good. in a message, chances are they will actually read it before the rest of the message. So, it’s normal to end up with a situation where the influencer actually has a genuine interest in your product and acts as a true advocate. There are lots of resources for finding relevant blogs (like here and here), but Googling “Foodie Blogs”, “Geeky Blogs”, whatever theme is relevant to your product is a good starting point! Before you start your influencer outreach, set some time aside to learn about them. While it’s important for an influencer to understand what your product is, they don’t need to read several paragraphs about it in your first DM or email. Only after the influencer tried and loved your products is it appropriate to offer them a partnership. The P.S. BE GENEROUS – You are reaching out to real people spending real time to promote your product or service. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. Don’t bait-and-switch your influencers and ambassadors. This sounds more appealing for influencers as it implies better perks and a longer term partnership. Below, we’re going to go over the common mistake brands make when trying to approach influencers to promote their products, and how to optimize messaging to get better response rates. Even if they’re getting paid for the partnership, it’s still important that the company and product is on-brand for them. If they’re. While it’s always a good idea to have a blog for your business, getting other blogs to post about your product or online shop is not only super flattering; it’s also a great way to tap into their audience to promote your stuff! You can almost think of your initial message to an influencer as a cold email. is almost always the first thing a person reads, which makes it a great place to put any important details you want to include. For bigger blogs with a list of editors and content managers who run the site, try reaching out to a few of them first vs the head honcho. what you’re going to offer to the blogger. Here are the most popular influencer campaigns for promoting your brand and products. We’re just here to help you tell it. I recently discovered your blog and have been reading it like crazy! Wait! What Not to Do. You will need to approach the influencer first, build a connection with them, send some samples, and request for a mention on social media. Here, a question could work well (eg. Should Businesses Still Use Facebook For Advertising? Your subject line is the first thing an influencer will see when they receive your email, which is why it’s so important to make it compelling. Reading up on a blog you’re going to pitch to beforehand will also help you figure out what kind of post ideas and offers appeal to them, if they’re even actively posting on their blog anymore at all, and will save you the awkward moment of pitching a post they published something similar to just recently. This will help get your product in front of people who are more likely to be interested in it, and is also more likely to pique the blogger’s interest. Social media influencers can help share your brand message to a wider, yet tailored, audience. I’m not gonna say that if I see a “you’re” used wrong or spelled “yuo’re”, I’m going to be less inclined to read your email…but if I see a “you’re” used wrong or spelled “yuo’re” I’m going to be less inclined to read your email (which is also great dating advice. Seek out and contact bloggers with the audience you’re trying to reach. Sometimes bloggers are even open to people sliding into their DMs (but make sure they encourage that). That way you will find people in your niche that you never knew existed. So while you can ask an influencer to help promote your product, you can’t dictate how they should promote it. Bloggers you work with really are your brand advocates. And it helps you understand their tone as well. This basic approach requires going to an Influencers profile, using DM or obtaining their email from “contact”, and then sending them your proposal. It’s better to be direct and sum up your pitch in a few sentences in the middle of the email rather than stumble around for a paragraph. If you can’t find a way of contacting them on the site, check for contact info through their social channels. Having Instagram influencers at your back can be beneficial for both the parties. One way to show you’ve read up on someone’s blog? You need to offer something in return. Once you’ve established a good relationship with an influencer, they will help you in promoting your brand within their community as well as outside. If your subject line isn’t interesting, the influencer or their manager may not even open your email. Even something as simple as a tweet or an Instagram post can make a huge difference for your product launch if you happen to choose the right influencers. Not cool, and kind of shady! A great influencer company that can help you approach content creators about promoting your products is Social Elite. One of the key things we look for when identifying an influencer is the size of their following. This is a trick that copywriters use all the time as a sales tactic. Lifehacker said, “one reason this wonderful idea [of emailing bloggers] isn’t working the way it was expected to is that while bloggers have something pretty valuable to offer marketers, marketers so far have had little to offer in return.” It’s great for you if a blogger features your Artist Shop! Why would the influencer be a great ambassador for your brand? 2. Remember emails are just one of the six growth strategies to maximize your influencer marketing efforts. If they’re super formal, better to pitch to them formally (simple as dropping a “Hey there!” for “Greetings!”). Influencers will see the first few words of your DM in their inbox, so you want to make sure it grabs their attention and they read the message. Reach out directly! That's right, that's right: The whole notion of "outreach" to Influencers is a myth. [Helps to have little footer information (see my example email to Foxtail and Moss)]. The last thing you want is for your email to end up in an influencer’s … Showing that you’re actually interested in their content goes a long way. It means that “influencer” marketing isn’t everything, it’s a part of your story. (Think about how well they work on you.) Illustrations done by the amazing Katie Lukes. But others require a little detective work. In order to increase your chances of getting a response from influencers, you want to ensure your message is concise. They have the right audience, great engagement, and they’ve even promoted other products in the past. Influencers don’t mind picking up something at the grocery store; they’ll mind driving all over town on a wild goose chase! Social Elite is recognized by influencers throughout the industry, which makes it a great resource for brands that want to use influencers to promote their products. A lot of super-influencers (influencers with over 1 million followers) include the email addresses of their PR managers/teams so they can vet potential opportunities on behalf of the influencer. According to a poll on the Tomoson blog, 59% of marketers are p… If you partner with the right influencers to promote your brand, you are likely to win the trust of their followers too. It means you should still market at events, but with a call-to-action with your online community. For influencers that have not listed an email address for business related matters (or other inquiries), then it’s pretty safe to go ahead and send them a DM. 5. Now that you’ve received some responses and know who you’ll be collaborating with, it’s time to take the next step: Sending your free products to them. It should be simple and to the point. And remember: don’t get discouraged. Don’t box them in creatively, or come off as “you’re an idiot if you don’t talk about my life-changing product.” Be genuine, be kind, and be direct but be friendly. SUBJECT LINE: This subject line tells them exactly what I’m asking for and poses it as a “would you be interested?” question. And of course, if you have a different direction you could take a post, feel free to do so! Daniella is a marketing professional who specializes in business development and advertising sales. They are particularly useful if you’re trying to reach out to influencers that have huge social media followings.By using an influencer company, you can increase your chances of connecting with the influencers you want to work with. Reveal your event guest list to all of your influencers. FRIENDLY GREETING: “DEAR MADAM AND/OR SIR” or “Dear Ms./Mr.” is a little formal, especially when you’re not sure who will receive the email in a multiple blogger situation. Once you’ve established contact with the influencer and they’ve shown interest in your offerings, then you can get into the details with them. Featuring an influencer’s content on your brand’s social channels, website or advertisements is a great way for them to get some extra exposure, especially if your brand already has a large following. Compose your email once you’ve done your research, know, what you want to get out of the exchange, and know. Some influencers prefer this approach as it keeps all their communications on one platform. Forty percent of users on Twitter admitted to buying a product after seeing a tweet from an influencer about it. Remember, no matter how chill a blogger you’re talking to seems, always keep things professional. request a meeting). Read on to find out! And it helps you understand their tone as well. In exchange, share their promo codes and their account on your company’s profiles as well. Mail ’ their content goes a long way ( 2020 ) – the growth. 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