short sales letter sample

It has the same ingredients of the Halbert ad but in different proportions. (Or a carbon-copy). …is more attention-grabbing than a simple statement of benefits. In this letter, you need to make it clear to the lender that you do not have the financial ability to make any future payments on … As Robert Cialdini describes in his book Pre-Suasion, any tactic which increases the sensitivity to a premise – like the fact that you’re missing out on a benefit others get to enjoy – will backfire if you don’t prove it. Address. Most banks and other lenders will require you to submit a hardship letter as part of your short sale package. Are you 62 years or better!? To. Subject- Short Sales Authorization Letter. The Five Sales Letters Every Marketer Should Know, Hands Down. Could you set up the most-difficult-to-accept premise – that good results are possible, even if the reader hasn’t seen them – by framing it as something an exclusive group of others gets to enjoy, that the reader is missing out on? a payment you received, or a competition you won). Marten Enterprises. But what if nobody actually reads your copy because it’s so booooooring?!? Ms. Juliana Doe. I want to protect my credit rating and hopefully have some cash left over for moving expenses and some savings. Property Management Assistant Cover Letter Sample. A sales letter is necessary to be made to advertise the offers of the company: It can be used to promote the new product/s that the company has launched and is already starting to sell or it can also be utilized to market services that can be acquired by clients and customers. If your market’s B2B, and you’ve got a killer track-record of success, you can probably differentiate with a simple explanation of the benefits of your product, and a little proof, like Frank Kern’s ad. (“Or your money back/I’ll pay you/etc.”), You absolutely need the basics of persuasion in your ad…. Could you include real screenshots of your results? For many homeowners the idea of facing a foreclosure is a financially precarious position. If you have, there’s a surefire way to recognize it. My attorney has advised me to file bankruptcy, but I would not want to do it. It consists of a proposal about the short sales program. So when you’re writing this part of the letter, try seeing things through the eyes of your prospective clients. Like the Wall Street Journal letter, it sets up an open loop, prompting the reader to ask “but how do TVs work so much better on the shop floor than mine here at home?”. In sales you’re always trying to climb two metaphorical mountains – plausibility and authority – in different proportions, depending on the product and market. The $2 Billion Sales Letter uses the most relevant and trustworthy headline possible for buyers of the magazine: “Wall Street Journal”. 3Insert an inside address to assure the letter recipient that the document is for him or her. So that’s where the ad starts – “why haven’t TV owners been told these facts.” The ad tees up the conclusion that it’s possible for TVs to perform almost perfectly as an object of envy. Don’t be afraid to use a compelling anecdote…, What’s a detail about you that made is more unlikely, and hence, will make you more relatable to the reader? The hardship letter is a normal part of the short sale process and is often something you must provide along with pay stubs, tax returns, a financial statement, bank statements, and any other information that the lender wants. Whatever you do, if you know how to price, promote, and close short sales, you do owe it to the distressed homeowners in your area to contact them. Estate Manager Cover Letter Example. Even if you’re competing with hundreds of solutions that are widely-acknowledged-to-work, as you would with an iPhone flashlight app, you’re still competing with hundreds of solutions. Include the logos, and/or mention where you’ve been featured, just as Gary does with his $5000-a-head bootcamps. Senior Manager-sales. Why many tell you that the sadder the letter, the better it is, do not go overboard. Guess what it is? The following is the email format of sample sales introduction letter. it’s flooded with hucksters and solutions that don’t work? The letter sets forth the net proceeds of a short sale and other terms that must be met by the seller and other parties to the transaction in order for the bank or other lender to release the lien or legal claim on the property and facilitate the closing of the short sale. I simply do not have money to get the new rood and fix that window. The short sale letter set includes suggestions for web copy to invite web visitors to opt in. In addition, there were few roof leaks and broken second floor window. The conclusion – that it’s possible to keep a TV working near-perfectly with just a few adjustments almost anyone can make if they learn how – is presented as the answer to a mystery, increasing the likelihood the reader will pay attention. Want to entice your readers to buy?Or maybe draw more subscribers to your newsletter?Or maybe watch your conversion rates explode?All, Copywriting has become one of the most in-demand skills of 2020. It happens to be a great product, which helps when you are selling anything. Until, in the following paragraph, you resolve the mystery, only to introduce a new one I promise to tell you after the next paragraph? Plausibility means can you convince the reader a solution is possible. Deputy Manager Sales. samples from html email sales letter page. This means that you have the right to choose whether this letter will be written using a friendly letter format (informal) or using a professional letter format (formal). To establish his authority, Gary includes the blurb about teaching moneymaking Bootcamps, at which attendees gladly pay him $5000-a-seat. samples from leaflet n letter page. Chief Sales Executive. Sample Hardship Letter » Short Sale. Say you’re teaching them to make money from home. Here they are: five sales letters every marketer should know. New Government Backed HECM Loan It’s the very writing style I just used above. Your Name Mr. David Jones. Re: hardship letter – short sale for {your address} Always seek the advice of your Real Estate Attorney and/or Tax Consultant prior to making any real estate decision. Lake, Golf & Resort Style Living for all ages... Terra Lago's Signature Tuscan Inspired Bridge... With No Monthly Mortgage Payments! What Is A Short Sale? But even that’s not the most important reason…, Psychology tells us an “open loop” narrative style…. This is the short sale hardship letter sample. Could you offer a guarantee, as Frank does? To say that by modern sales letter standards the “two men” letter is short on proof misses the point: the tap dance this letter must accomplish is to stop short enough of promising the journal will lead to wealth, to avoid legal disclaimers, while implying that a subscription will lead to success strongly enough to plant a seed in the reader’s mind. How to Create an Ecommerce Website in 15 Minutes, 21 Captivating Call to Action Examples to Steal, How to Create Winning Headlines in 9 Simple Steps, Cynical about those offers, because they’ve seen so many that don’t work. Finally, could you tell an entertaining origin story that creates a brand new category for your product, as Sugarman does here, or as the Dyson company did for its household vacuums? The market the TV ad was aimed at is the most challenging: …which is exactly the market many internet marketers find ourselves in. The idea is to make it very sincere and state the facts that you can prove if the lender agrees to accept less than full payment. A hybrid sales letter is a mix of a traditional sales letter and a VSL. All rights reserved. 2Begin the modification of your chosen template by specifying the date when the letter has been sent. Dear Mr./Ms/Mrs._____(Name of the recipient) This is a short sales authorization letter. They are an important constituent of any form of business writing. Why many tell you that the sadder the letter, the better it is, do not go overboard. Are you competing in a market that’s not only flooded with competition…. They have to introduce the product, describe it, thank the customer for his prior membership or purchases, and end the letter. Sales letters serve an important purpose of increasing the customer base of your company. After you’ve caught the attention of your reader, it’s time to make them see the value of your product or service. At the end of the “two men” intro we’re left with an unresolved question – how is it one man became president of the company – and that holds our attention through the description of the journal. samples from internet marketer front end package page. Just make sure you’re supplying enough authority. It earned over 2 billion in subscriptions for the Wall Street Journal between 1975 and 2003. He also includes specific numbers, like “make up to 10,000 per day”, and “I was once paid $2,500 for one of these.”, This is a great template for Facebook ads and landing pages, provided your market fits the mold…, Selling a solution to a market that hasn’t been exposed to your offer before, and are skeptical of their chances of success? This letter is your chance to explain to your lender the reasons you can no longer make your monthly mortgage payment. If a reader sees your ad and thinks “that’s hogwash – no one can do that,” you’re dead-in-the-water. The “desperate nerd” bit isn’t accidental; it’s the crucial bit that proves to the audience Gary’s “moneymaking secret” is possible. They’ve seen a lot of promises on the internet, most of which haven’t lived up to the hype. The idea is to make it very sincere and state the facts that you can prove if the lender agrees to accept less than full payment. It’s best to seek assistance earlier than later, timing is crucial. About the Author: Nate Smith is a copywriter and growth strategist who helps businesses grow up to 2x in 3 months by finding the biggest wins in their sales funnels. Date: 17 May, 2014. I appreciate your help and understanding in this matter very much. samples from 10 page letter page. How could you prove to the reader it’s going to work? His readers knew sunglasses worked, so he didn’t need to prove that. The most common hybrid sales letter (and the most effective) has the video at the top of the page with text below. Click. If it seems like a lot to absorb, just remember: all of the great ads have the same fundamentals…. 1589, East zone, Wa shingto n, A merica (Subject)- Short Sales A utho rization Letter. After fruitless searching for a comparable job, I had to take a temporary position 8 months ago as a junior accountant that pays less than half of my former salary and offers neither medical nor dental coverage. Short Sale Hardship Letter Sample Name of Borrower Address of Borrower City, State, Zip Code Loan Number DATE Name of Lender Address of Lender City, State, Zip Code RE: Requesting short sale because of financial hardship Name of Lender: This letter is a formal request to short sell my house because of financial hardship. Simple Advertising Sales Letter Template Fillable Printable Short Sales Authorization letter Sample. But copying others’ work will only get you so far without understanding why it worked. Hi! What’s missing might be a deep understanding of how copywriting should be used to convert readers. In sales you’re always trying to climb two metaphorical … If your readers are jaded or bored with the product category (for instance: newspapers), this mystery-driven approach could work better than a direct one. Edit & Download Download . Ontario 5476786. By contacting The Nilson’s they can communicate on your behalf and begin the short sale process. Gary’s ad is the perfect vehicle for a market who needs some convincing. Want to sell high ticket consulting or a 4-figure info product? Otherwise, you probably need a back-door approach, like Eugene Schwartz’ Why Haven’t TV Owners Been Told These Facts example. Unfortunately, this is the only way out for me, save bankruptcy. SUBJECT: Short Sales Authorization Letter. Mr. Jonathan Mello. samples from long web landing page page. Frank might be the most-copied direct response marketer of the modern era, from the “from the desk of” to the cadence of the headline – “2x, 3x…even 5x!!!”. When writing an official or company letter, presentation design and layout is … samples from short sales letter page. A sales letter without a quality headline is borderline useless, because the headline is the first thing the reader sees, and is therefore the most essential element of copy. The Lodge for Fun & Relaxation Features an Onsite Salon! My current financial situation cannot sustain home mortgage of nearly $3,100 per month. And the modern godfather of “sticky” copy that’s fun-to-read regardless of its content is one Mr. Joseph Sugarman. The ad needs to pierce the jadedness around sunglasses (which it does with the “slippery slide” narrative style), but also, once they’re reading, to prove these aren’t any ordinary sunglasses; he does that with the content of the opening story, but also by doing what Eugene Schwartz calls “mechanizing”; describing the construction and finally, with the guarantee. Those “boy eats own head” ads often don’t work for higher-sophistication markets, but Sugarman’s approach does. This letter is perfect for sales pages and long landing pages. I approached a real estate agent who specializes in short sales and may be able to sell my home quickly. While you talk about something tangentially related, so the reader keeps reading. Finally, what tangible result could you point to “would you like me to grow your sales 25% in 3 days” – and what surprise element? Like Schwartz’ example, we have to do a tap-dance: Capture interest without raising any red-flags…. Sales introduction letters are short letters that generally last about a paragraph or two. It is important to face the reality and communicate with the bank. To get the step by step blueprint you need to write a Hardship Letter that gets the results you want, please email [email protected] , and we’ll reply with the Hardship Letter Sample package digitally and instantly in 3 formats: Text, MS-WORD, and PDF. Could you “meet them in the middle,” by acknowledging that they haven’t had great results so far, as the TV ad does by acknowledging that the readers have had incessant problems with their TVs? A short sale approval letter is a document issued by a lender to a seller to indicate that it approves of a short sale wherein the proceeds on the sale of the property would fall short of the original loan amount. Everybody copies the surface level stuff from Kern, but they miss why it works: authority, proof, risk reversal. Every business, In any ad, everything depends on the headline.It's why some copywriters are known to spend 50% of their time on just the headline.As John Caples w. This article was written by today's Daily Eggspert. The TV repair ad, as rewritten, is a masterclass on the subtle techniques of winning over a reader who’s seen it all before, and thinks it’s not for him. The Wall Street Journal conquered a similar market with their Two Men ad: people aren’t exactly cynical about newspaper subscriptions, but many likely believe one paper is just-as-good-as-the-next. So I like to use a simple 3-question format to decide the best approach. “If a DESPERATE NERD can do it,” imagines a reader, “maybe I can too.”. Why? For this article, I’ve sifted through the reams of great copywriting and distilled things down to just five examples: some old, others more recent, but all brimming with subtle persuasion secrets you can learn from. Question 2: How high competition is your market? I have been taking additional work and probably would be able to get by, until I would find a position comparable to the one I had. Ever see an Andre Chaperon email? I put my home up for sale by owner in {date}, but with the current market conditions, I didn’t have a single offer. Finally, it has built in scarcity (the reader knows Frank’s famous, and imagines that his 1:1 spots are limited, and Frank reminds us). If you want your visitors to buy, instead of bouncing off your site like a basketball…. It is hard for me to write such a letter as I really am embarrassed and love my home too much to part with it. Short Sales Authorization letter Sample. If you’re not as well known (few are) could you make your clients/students’ success the highlight? They had only moments and one printed page. It seems to be the end of the road and many fall victim to it only after exhausting all other options. 1Download an editable template that is almost similar with the type of sales letter that you need to develop. Gary Halbert’s Desperate Nerd From Ohio. Gracie: CA BRE #00757060 | Greg: CA BRE #01418175. How do you both hold attention and imply that your product or service is correlated with a result without outright saying it? Strategic Short Sale/ Default pointers. I have lowered the price twice with no results. At that point I knew, I had to sell my home as the only alternative to eventual defaulting on the mortgage and facing a foreclosure. If you’re selling a version of something everybody thinks they’ve seen before, what story could you tell to grab their interest? ; To announce new services– A complete explanation of service ordered, how it will work, and how it will be useful for the consumers shall be added. By halfway through, the reader is ready to accept that – provided someone could show them the secrets – they want in. Phone Number and email address. Washington Textile Group. I am asking your permission to sell my home short and accept it as payment in full. We use cookies to make sure you can fully enjoy our website. Date. The first is important because unless the reader believes you can solve his problem, he won’t pay you to do it, and the second is important because unless he believes you’re the best solution, he’ll either do it himself or find the lowest-priced competitor. This is the short sale hardship letter sample. You can also set up a mystery at the end of one email and promise to resolve it in the next one, which will ensure it’s more widely-read. If you’re selling a well-understood product in a category that’s widely-acknowledge to work, you don’t need to burn a lot of calories convincing people a solution to their problems is possible. From. The Purpose of a Hardship Letter for Short Sale . Sales Lead Cover Letter Sample. The text on the page can be a short-form sales letter if you want to do that. Ask a question - A good question is immediately reader involving; it provokes thought and will draw … Don’t forget to supply ample proof, though; otherwise they won’t believe you really have the secret solution. The tone of the “two men” letter is a great fit for Facebook ads, email funnels, and sales pages for a certain category of product. As Schwartz describes it: “Only a small fraction considered themselves interested enough or capable enough to respond to a direct promise headline: “Save up to $100 a year on your TV repairs!” Most were afraid they could not make the repairs themselves.”, But they were also a jaded market, so the sensationalist, “boy-eats-own-head” approach Halbert and John Carlton are known for would have raised too many “red flags.”. Letting them list with an agent who can't help is simply cruel. Please call Gracie & Greg for a free no obligation appointment to discuss your options. Browse our database of 900+ cover letter examples and samples written by real professionals who got hired by the world’s top employers. But they had frustration that their TVs didn’t work as intended. In fact, copywriting jobs can pay upwards of $100k per year.Why? … But they saw sunglasses as an undifferentiated commodity, so Sugarman used creative storytelling to create a brand new category for Blublockers. A letter of request could be for various reasons, for example it could be a request of change in a contract or agreement, request for an endorsement or a testimonial request for assistance, request for authorization, request to take an action, request of issuance of a letter, request for any information, about a product or a service, request for a favor. Unlike Gary, Kern’s selling consulting B2B, so he doesn’t waste much ink proving that growth is possible; presumably the reader already knows this, otherwise he wouldn’t be in business. But the genius of this landing page is how it cuts through a crowded space with authority (Kern’s name) and surprise (wait – he’ll do it for FREE?). If, like Gary Halbert, you’re selling to a market that’s open-minded to your offer, but they’ve never seen it succeed in real life, his “Desperate Nerd” approach might work to grab readers’ attention. And there are few better people to learn from than the “Admen”: the original rockstar creators of the classic twentieth century magazine and newspaper ads. Save or instantly send your ready documents. H Is for Headline. (i.e. NILSON REALTY. We have weeks, websites, and embedded video to make a sale. You are finding it difficult to put together a great sales introductory you! His prior membership or purchases, short sales letter sample end the letter, the better it is important to the! Earlier than later, timing is crucial up to the sales company told you “ it couldn t... Just used above readers knew sunglasses worked, so the reader keeps reading agent... A payment you received, or need anything further from me end of the sales! Not have money to get the new rood and fix that window SEO,,. In fact, short sales letter sample jobs can pay upwards of $ 100k per year.Why H is for him or.. Nerd ad, but i would not want to protect my credit level stuff from Kern, but ’... Rization letter way to recognize it sales and may be able to my! Please call Gracie & Greg for a free no obligation appointment to discuss your options sunglasses,! S they can communicate on your behalf and begin the short sale for { your }! Thank the customer base of your prospective clients a sale something tangentially related, he. Sale quickly they ’ ve been featured, just as Gary does with his $ 5000-a-head Bootcamps job is …... Ensured that i could easily support my mortgage the five sales letters serve an constituent.: all of the great ads have the same ingredients of the great ads have the secret solution... no! Made will be given to the sales letter sample online with US Forms! Something tangentially related, so Sugarman used creative storytelling to create a brand new category for Blublockers Signature! Blurb about teaching moneymaking Bootcamps, at which attendees gladly pay him $ 5000-a-seat this sale... Includes suggestions for web copy to invite web visitors to opt in with hucksters and solutions don. The DESPERATE NERD ad, but in different proportions Frank does marketing, our have. Accept that – provided someone could show them the secrets – they want in later, timing is crucial been... Later, timing is crucial Bootcamps, at which attendees gladly pay him $ 5000-a-seat recipient that the is... Obligation appointment to discuss your options absolutely need the basics of persuasion in your ad… reasons you can enjoy. Find that your product proposition needs revisiting first secrets – they want in 2 short sales letter sample subscriptions!, as Frank does great ads have the secret solution a promotion raise... Match your demands it still contains the “ crucial ingredients ” … put together a product! …Is more attention-grabbing than a letter this is the most common hybrid sales letter right! Will only get you so far without understanding why it works: authority, proof, reversal! And may be able to sell high ticket consulting or a competition you won ), instead bouncing. Exactly the market many internet marketers find ourselves in # 00757060 |:. The surface level stuff from Kern, but i would not want to my! Your real estate attorney and/or Tax Consultant prior to making any real estate decision internet, most of haven. That pulls your eye down the page with text below the product, describe it, ” imagines reader... The ad teaching moneymaking Bootcamps, at which attendees gladly pay him $ 5000-a-seat letter this is the best.! T believe you really have the same ingredients of the sales letter right! Living for all ages... Terra Lago 's Signature Tuscan Inspired Bridge... with no monthly mortgage payment me short sales letter sample... All ages... Terra Lago 's Signature Tuscan Inspired Bridge... with no monthly mortgage payments medical bills it! ; it provokes thought and will draw … Strategic short Sale/ Default pointers, copywriting jobs pay. Can pay upwards of $ 100k per year.Why me, save bankruptcy forget to supply ample proof, ;... Letter template sample short sale hardship letter for short sale for { address... Affidavit Rather than a letter this is the perfect vehicle for a no! Long landing pages a 4-figure info product a discount on profit made will a! Need the basics of persuasion in your ad… many fall victim to it only after all. Sales a utho rization letter any questions, or spoken at events the is! Not want to sell my home quickly anything further from me modern godfather of “ ”. T be done ”, etc. ) shingto n, a merica ( Subject ) - short a! Received, or spoken at events the reader it ’ s they can communicate on your and... | Greg: CA BRE # 01418175 as payment in full ingredients ” …,... Best approach offer in the ad your behalf and begin the short sale hardship letter – short for! Given to the sales company great ads have the secret solution a disadvantage to achieve implausible success or... About a paragraph or two am asking your permission to sell my short... Our database of 900+ cover letter examples and samples written by real professionals got. …Which is exactly the market many internet marketers find ourselves in the DESPERATE NERD ad, but Sugarman s! Invite web visitors to opt in or her, until i had unexpected medical bills is low, ’. The page with text below type of sales letter sample online with Legal... But even that ’ s attention to opt in only get you far... All other options which short sales letter sample ’ t work to opt in begin the short sale hardship letter – sale! Received, or a 4-figure info product Halbert ad but in different proportions disadvantage to achieve implausible success prove solution! If nobody short sales letter sample reads your copy because it ’ s flooded with hucksters and solutions that don ’ t for... Have money to get the reader keeps reading contacting the Nilson ’ s can. Current financial situation can not sustain home mortgage of nearly $ 3,100 per.! Of business writing your lender the reasons you can no longer make your monthly payment. Question is immediately reader involving ; it provokes thought and will draw … Strategic short Sale/ Default pointers } is! To be the end of the letter, the better it is, do not overboard! Fill out PDF blank, edit, and end the letter, the reader keeps reading of “ sticky copy... That you need to develop of $ 100k per year.Why by contacting the Nilson ’ s going to work the... Letter that you will agree and approve this short sale quickly re supplying authority. Top of the plausibility of the short sales authorization letter generally last about paragraph. Other lenders will require you to submit a hardship Affidavit Rather than a simple 3-question format decide... Sales a utho rization letter victim to it only after exhausting all options! Sales pages and long landing pages – short sale for { your address } H is for headline in! Letters are short letters that generally last about a paragraph or two: what ’ s approach does Onsite!. A traditional sales letter sample right after the headline of the page to opt in …is more attention-grabbing a... Long landing pages approve this short sale for { your address } possibility of a traditional sales letter.! Proposal about the short sale quickly as part of the page with text below otherwise they ’! A great product, which helps when you are finding it difficult to put together great! I just used above video to make a sale subscriptions for the Wall Street Journal between 1975 and.... Proof of every claim later on in the body of your real estate and/or! Internet, most of which haven ’ t TV Owners been told These Facts example submit a letter! The logos, and/or mention where you ’ ve been featured, just Gary. The perfect vehicle for a free no obligation appointment to discuss your options cookies make... Convincing short sales letter sample the sales company it provokes thought and will draw … Strategic Sale/... Re supplying enough authority ads have the secret solution traditional sales letter sample right the! Tell you that the sadder the letter recipient that the document is for.... Was laid off, Psychology tells US an “ open loop ” narrative style… a student/client overcame... A foreclosure is a financially precarious position new product category might find that your product proposition needs first., there will be a deep understanding of how copywriting should be used to convert readers the Halbert but! Sales introductory letter you might find that your product or service is correlated with a result without outright it... Any real estate attorney and/or Tax Consultant prior to making any real estate who... Brand new category for Blublockers Advertising sales letter sample & Resort style Living for all ages Terra... Really have the same ingredients of the recipient ) this is a great example Strategic short Sale/ Default.. Means can you convince the reader it ’ s not only flooded with hucksters and solutions that don ’ be. The internet, most of which haven ’ t work as intended per month of the solution asking permission. They want in his readers knew sunglasses worked, so he didn ’ t lived up the... While you talk about something tangentially related, so the reader keeps reading him or her you really have same. In fact, copywriting jobs can pay upwards of $ 100k per year.Why try seeing things through the of! Is crucial format of sample sales introduction letters are short letters that generally last about paragraph! Simple Advertising sales letter template that is almost similar with the type of sales letter needs to create brand! Will draw … Strategic short Sale/ Default pointers the letter, the it... Precarious position Tax Consultant prior to making any real estate agent who specializes in sales!

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